Tuesday, July 31, 2007

World of Warcraft continuing to boost Vivendi's bottom line

Vivendi, who happens to own Blizzard Entertainment, recently announced its earnings for the second quarter of 2007. Revenues from their gaming division are up 29% (with overall revenues up 7.4%), with the report claiming these numbers were up due to the continued success of World of Warcraft. Despite the fact that the game hasn't been growing as quickly during 2007 than it has in the past (Blizzard's official announcements suggest they're growing at a rate of approximately 160,000 new active subscribers a month compared to approximately 330,000 new active subscribers a month mid-2006), it's still a huge financial success that shows no signs of fading any time soon.

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